Are you looking to drive more traffic and sales for your WooCommerce store? Adding your products to Pinterest is a great way to increase visibility and reach potential customers. Pinterest is a highly visual platform perfect for showcasing your product catalog.
In this step-by-step guide, we’ll show you how to add products to Pinterest from your WooCommerce site. You’ll be able to connect your store, upload your catalog, and start promoting products as Pinterest Pins.
What You Need
Before getting started, you’ll need:
- An active WooCommerce store with products
- A Pinterest business account
Installing the Pinterest Plugin
First, you need to install the Pinterest for WooCommerce plugin. This bridges the gap between your store and Pinterest catalog.
In your WordPress admin area, go to Plugins > Add New and search for “Pinterest for WooCommerce”. Install and activate the plugin.
Connect Pinterest Catalog
Once installed, the plugin will prompt you to connect your Pinterest business account. Follow the steps to grant permissions for the plugin to access your catalog.
You’ll be asked to confirm some settings related to syncing your product catalog and metadata. We recommend the default auto-sync option for smooth integration.
Claim Your Domain
To run Pinterest ads and access enhanced analytics, you need to claim your domain ownership. The plugin automates this process by placing a tag on your site.
If you haven’t verified your website URL with Pinterest yet, the plugin will guide you through that process as well.
Customize Settings
The plugin offers various settings to control how your products display on Pinterest. Some options include:
- Excluding certain product types or categories
- Selecting which product data to send (price, descriptions, etc.)
- Scheduling automatic resync intervals
- Choosing which image(s) to use for the Pin
Take some time to review and customize these to your preferences.
Start Promoting!
After completing setup, the plugin will begin uploading your product catalog feed to Pinterest. This may take a while for larger catalogs.
Once synced, your products will appear on Pinterest as rich Pins with images, pricing, and metadata. You can then start creating boards, running ad campaigns, and promoting your Pinterest shop!
Bonus Tips:
- Use high-quality, eye-catching product imagery
- Create Pinterest-friendly descriptions using relevant keywords
- Promote popular, seasonal, or new products
- Take advantage of Pinterest analytics to optimize your strategy
By following this guide, you’ve learned how to add products to Pinterest directly from WooCommerce. This opens up a new visual marketing channel to increase brand awareness and drive sales from the Pinterest community!
Let us know if you have any other questions about pinterest shopping or connecting WooCommerce to Pinterest in the comments below!
Leave a comment