Hey everyone, Today I’m going to walk you through how to set up and optimize Amazon Automatic Ads for Sponsored Products.

Automatic ads are a great way to get your products in front of buyers without having to manually manage keywords and bids.

So if you sell on Amazon but don’t have a ton of time to spend on your advertising, this strategy is perfect for you. Let’s start.

Setting Up Your Automatic Campaign

To go to the Amazon PPC ads dashboard, follow these steps. In your Seller Central account, navigate to “Advertising” then “Campaign Manager“.

You will get this window; click the “Create Campaign” button to setup your new ad campaign. You will have three options to choose from.

In this video, we are going to create a sponsored product campaign. Sponsored brands and sponsored display campaigns require Amazon brand registration.

Give a name to the ad group, or you can use this default name. Next, select the product that you expect to promote through this campaign.

If you want, you can select multiple products for one campaign, but I recommend selecting a single product.

Under “Targeting” switch on “Automatic Targeting“, This is good for product launch campaigns. After that, you have to setup auto-targeting bids; it suggests a default bid range. You can go with the default bid or adjust the bid according to your budget.

Add in negative keywords to help refine your auto-targeting. This prevents your ads from showing up for irrelevant searches.

Add in negative keywords to help refine your auto-targeting. This prevents your ads from showing up for irrelevant searches.

There are 3 bid strategies you can choose from, mainly fixed and dynamic bids.

Dynamic down means it lowers your bid according to the ad opportunity. The dynamic up-and-down strategy sometimes increases your bid by 100%.

Optimizing Your Campaign Settings

In my automatic strategy, I set a low bid and chose dynamic up and down; it will increase your bid when you have a good chance to make a sale. It prevents unnecessary advertising costs.

To make this strategy better, expand “Adjust bid by placements”, Here you have two options to increase your bid.

Most of the sales come from the top of the search and product pages, so you can increase the bid for these options. Then your automatic campaign will focus more on high sale-generating pages.

Next, you can give a name to your campaign and set a daily budget cap. Start low, like $10-20 per day, and increase as you get data.

Double check everything before launching the campaign. Ok, now your auto targeting PPC campaign has started.

Check your campaign daily and adjust bids up or down as needed to hit your goals. Automated campaigns take a bit to optimize so give it time.

Alright, that covers the basics of setting up and managing Amazon Automatic Ads for Sponsored Products! It takes some of the heavy lifting out of managing keywords and bids manually.

Conclusion

Amazon Automatic Ads take the work out of managing keywords and bids for Sponsored Products. Just set it up, let it run, monitor periodically, and make adjustments as needed.

It’s a hands-off approach perfect for sellers short on time. Use these tips to get your auto campaign going and performing well!